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What is a resume and why is it so important?

A resume is a one- to two-page document summarizing your career objectives, professional experiences and achievements, and educational background. The heading of the resume should contain your name, address and contact information. The body of the resume should be broken into the following sections: career objective, profile/summary, professional experience, achievements, scholastics, and references.  Your career objective should be brief, up to two sentences; it should give your potential employers an idea of how you wish to move forward in your professional life. A concise profile or a summary should discuss who you are and how your skills and experience best apply to the job you are interested in. The summary, as well as other parts of your resume, should not contain personal information that discloses ethnicity, sexual orientation, marital status, age, living situations, or any other personal information that is not directly related to your career. Personal profile/summary should only contain a few well-written sentences that convey what you can bring to the table in terms of the specific job. Use this section to attract the employer’s attention, but don’t go overboard in trying to be creative ?stay professional.  Your experience listing should include information on one to five jobs you’ve held, starting with your current or last job, and listing previous positions in chronological order.
The listing should include the date range of your employment, name of the companies or person(s) you have worked for, and the city and state where the place of employment is located (full address of employment is not necessary). List your title and your main responsibilities, with emphasis on duties that are applicable to the type of work you are seeking.  Your education should include college, graduate and post-graduate work, as well as any courses or professional certifications that are relevant to your career development. Achievements, volunteer positions, publications and interests should only be listed if they apply to your professional work experience References should be listed if requested; best practices suggest not to list generic statements about references being available upon request as this is understood. Read more »

Most people who are in a network marketing business usually ‘burn out’ their enthusiasm because they either:

(1) Run out of leads
(2) Run out of money while trying to generate more leads.

This is a common problem struggling marketers but it is much different using the Magnetic Sponsoring system.

You see, Magnetic Sponsoring talks about a funded proposal system. In other words you get PAID to generate leads regardless if they join your network marketing company or they don’t.

It’s very simple. Magnetic Sponsoring contains an affiliate program that targets the generic network marketing crowd. What network marketers want is more leads, and more cash. The funded proposal system teaches network marketing prospects all about generating more leads and getting more cash - precisely what every network marketer wants to learn all about!

Therefore, a person who uses the Magnetic Sponsoring system is able to build a relationship with other network marketers - people who are already SOLD on the idea of network marketing and they are probably looking for a leader to follow as well.

If they are willing to invest in the program (regardless if they join your network marketing company or not), the system pays you a commission based on the sale and therefore, as you are prospecting, you get a nifty side income as well.

Once you give others what they want, they will most likely give you what you want.

A business analyst is a person whose job is to analyze business needs and critical problems for the stakeholders and propose practical solutions.  Many times this is done with a project proposal.  The business analyst is to study the proposal, determining which would be the best course of action to reach  the proposed solution.  At times this can not be done.

The plan and solution may look good on paper.  When it comes time to implement the program, people and teams can be divided.  50% of all project proposals fail due to a lack of communication.  The business analyst must also be a good people person to make the teams work together for the betterment of the business.

The entire project is based on saving money.  When a qualified business analyst can not perform his or her duties because of the lack of co-operation, the result is a waste of time and money.  The project is doomed for failure.  A business analyst must be able to use negotiation skills and motivational techniques for the entire project to succeed short term and long term.

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The project scope is the core of an individual project.  Without a project scope the project will just float.  Proper needs assessments and other intricate details will be overlooked.  Each project is designed to resolve issues the stakeholders are experiencing in their company.  These well meaning individuals will dump data and information charts, lists and figures presumptuously on the desk expecting it to all make sense.  The “here’s the problem, fix it” attitude can be frustrating.  There are numerous feature requirements which must be met.  It is unclear as to what to prioritize where.  Cost estimates may not be accurate.  Delivery dates are tentative.  It is enough to make someone through up their hands in desperation and say “I QUIT!”.  The trained business analyst will just grin and dive in.  He or she will know what is needed is a project scope.

The project scope is the outline of the project.  The project scope is considered the itinerary of an individual project program.  The project scope is the step by step guide to determine who, what, why, when, and where.  It will be able to define to the stakeholders what they want to have done.  It will be able to list who will be doing which job.  The project scope will list why each step is critical to success of the project.  It will also address the time frame as to when the project should be completed.

The project scope will detail for the stakeholders outside resources being utilized for completion of individual tasks.  Each development team will be able to view the project scope and see what is required of them.  The project scope will also detail needs assessment and cost estimates.

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One of the most important talents any management team of a business can have is to be able to detect changes in the marketplace and adjust how the business operates to function in that new market.  Some call it “thinking outside the box” and others refer to this talent as “working with a new paradigm”.  Whatever the term of the day is, without the flexibility to change as the market changes, a business is destined to fade away.

Of the many business and market trends that have changed the paradigm by which business is done in the new century, internet marketing ranks near the top of the most drastic and sweeping change that virtually every business has had to adapt to in order to survive and thrive in the new business world.

At first, most in the business world considered the internet to be a toy and perhaps a good communication tool.  But in the last decade, the power of internet marketing and the need to compete in that marketplace has never been more evident.  And just as business learns new marketing and communication methods when they enter a new market such as learning to do business overseas, the internet has brought with it entirely new tools and weapons that the modern business must learn to use skillfully to succeed in a cyberspace business environment.

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The proliferation of branches of banks in most American cities has become so epidemic that it is hard not to notice the dominance of this kind of business on any street corner in your town. In many cases, a busy intersection which might be used for retail operations such as fast food restaurants, cleaners, gas stations and quick stop stores has been taken over by banks. In some cases you will see three of the four corners of a popular intersection in town occupied by different bank branches.

It makes you wonder, just how many banks do we need in town and why are the banking institutions spending so much money to put branches in virtually every location that has open space? It is a business trend that gets your attention and it makes you wonder what is driving this bank explosion. After all, in many cases there are not more customers for those banks. You have to wonder how banks can cost justify such expansion when the growth of bank branches is not even in step with population growth in a given community.

The phenomenon has become more profound in the last ten years than ever before. And much of it has to do with changes in how banks are regulated and the financial objectives that these branches are targeting, financial objectives that bring big money to the banking institutions spreading all over town.

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The business paradigm in virtually every department of the modern business has been undergoing continuous change in the last ten years to such an extent that it becomes necessary to step back and review how we do business in all aspects of corporate life in light of new markets and new ways even our employees do business. This is as much true in our Human Resource Department as it is in Marketing. The labor pool is changing and the impact on the bottom line of the business can see be serious if we don’t change how we go about recruitment and view employee retention in light of the changes to the available educated labor “out there” to draw upon for our staffing needs.

Employee retention and how we approach the concept of keeping employees over many years is an area where certain assumptions must be challenged if we are going to stay competitive. Some assumptions concerning employee retention that are rapidly becoming obsolete include…

§ That there is an unlimited resource of eager employees out there to fill my staffing needs.

§ That it’s a good idea to cycle employees in and out of the company because that keeps benefits costs down.

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It doesn’t take a lot of research to find out that in this day and age, virtually every business of any real size has developed some form of internet presence. Now, for many businesses, that may mean little more than an online business card that can be used to get the phone number and store location of the business into the mind of the prospective customer. But in this new century, the idea of having a business without a corresponding web page to support it is pretty much out of the question.

But if you look at the two business worlds, the internet business environment and that outside of cyberspace, there are some pretty big differences. While many companies like bookstores or concert ticket promoters have learned to build what might be viewed as parallel universes in which their business operations are just as sophisticated online as outside of cyberspace, other businesses have just not found that balance.

But as the legitimacy of the internet as a valid marketplace and business tool becomes more understood, more and more businesses are learning that cyberspace can become another valuable part of an overall marketing plan that drives business to the store shelves directly from their internet web presence.

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It is a well known axiom of doing business in any industry that those who do not stay in step with the times will be those companies that eventually die out. There is no place where that truism is more evident than in the way that companies in virtually every business sector are finding to integrate an internet marketing strategy with their traditional communications and to provide the public with an internet presence to supplement their public profiles in other venues.

Of course, the value of the internet for sales and promotions has been well known in the industries that service the youth markets and for the companies dealing with entertainment and the arts. Because the internet is in virtually every home and even now on hand held devices of every description, the access it gives to reach a target market are phenomenal.

This explosion of an entirely new marketing model has introduced the world of business to entirely new paradigms of marketing and new ways to achieve greater market penetration and sales. And so any business who has had to get out on cyberspace to keep up with the competition has already had to learn a whole new vocabulary that has grown up around the internet marketing phenomenon. Now terms like Search Engine Optimization, auto responders and Viral Marketing become important and powerful tools to any business that wants to tap the power of the internet to increase sales.

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In many companies, most of the company seems to operate by a completely different set of rules and communicate in a different language than those the IT or computer services sector of the business. This division is somewhat artificial and partially maintained by the IT people themselves because of a certain culture technical people have about their specialized knowledge and application areas. But at heart, those strange people down in IT have the same goals as every other business person which is to succeed both personally and corporately in shared projects.

But those of us on the business side of the corporate landscape depend on the computer folks to let us know how things are going with that highly valuable asset that we have in our IT systems, hardware and software. Most medium to large businesses run very high capacity computers or multitudes of computers connected through a network and those systems must perform at top capacity each day to accomplish the goals of the business.

The upgrade and maintenance budgets for the computers that run your business no doubt represents a fairly sizable percentage of the corporate budget each year. But because those systems are what make you competitive in the marketplace, that investment is worth the money to assure that the mission critical jobs those powerful systems do get done on time each week and month.

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